Who doesn’t know Manny Pacquiao?
Known as the Pacman, Pacquiao was one of boxing’s biggest stars during the 2000 decade. In fact he was named as Fighter of the Decade by the most prestigious bodies like the WBC, WBO and the Boxing Writers Association of America or BWAA.
During his prime, Pacquiao won a total of 11 major world titles in an unprecedented eight different weight classes. He is also the first fighter to win five lineal championships in different weight classes and the first boxer to win four of the eight original weight classes of boxing.
Pacquiao was named BWAA and Ring Magazine Fighter of the year in 2006, 2008 and 2009. He won the ESPN for Fighter of the Year in 2009 and 2011. He fought 23 fights under Pay Per View and was one of the massive PPV icons of his generation. Pacman’s PPV bouts earned an estimated $1.2B in revenues and 19.2M in buys. This included his 2015 mega fight with Floyd Mayweather which is considered as the richest fight in boxing history and one who owns several PPV and revenue records.
In his early days, Pacquiao was known as the Mexicutioner for being the fighter to defeat some of Mexico’s finest boxers. Pacquiao owns wins over the likes of Juan Manuel Marquez ( twice ), Erik Morales ( twice ), Marco Antonio Barrera ( twice ), Oscar Larios, Hector Velazquez, Emmanuel Lucero, Jorge Solis and Antonio Margarito.
Later in his career, Pacquiao didn’t just conquer Mexico, he conquered the entire planet. His wins over superstars like Oscar De La Hoya, Miguel Cotto, Shane Mosley. Timothy Bradley ( twice ) Ricky Hatton, Joshua Clottey and David Diaz made him one of the pound for pound greats of all-time.
Pacquiao retired after his second win over Tim Bradley in order to focus on his role as a legislator in his native Philippines. Pacquiao won as Senator during the Philippines’ 2016 national elections and he is currently serving a six year term until 2022. But Pacman came back later that year to reclaim the WBO welterweight belt from Jessie Vargas and then fought once in 2017 against Australian Jeff Horn. Pacquiao lost to Horn although everybody except Australians believe that he lost. Pacquiao is slated to fight Lucas Matthysse on July 14, 2018 in Kuala Lumpur, Malaysia.
With this resume so rich, Pacquiao is also considered one of the more financially successful fighters of his generation. In this article we look back at Manny Pacquiao’s career from the financial perspective and find out what his net worth is.
A huge chunk of Manny Pacquiao’s fortune, 46% to be exact, is invested in Real Property. That’s according to Pacquiao’s 2016 SALN or Statement of Assets, Liabilities and Networth. As a Senator in his home country, Pacquiao is mandated by law to submit the SALN every year.
In his 2016 SALN, Pacquiao reported a total of 103 properties all over the Philippines. These are divided into 97 properties in the island of Mindanao, 4 in the main island of Luzon, one in California and another one in an undisclosed location. In all, Pacquiao’s SALN valued the assets to be at PHP 1.6B or roughly $31M.
46 of the properties reported are located in Pacquiao’s hometown of General Santos City in the Mindanao Island of the Philippines. Of the 26 barangays ( smallest local unit ) 19 have Pacquiao properties.
Forty two of the total properties ( of 40% ) are classified as residential including his house in Hancock Park in Los Angeles and one in the affluent Forbes Park in the Philippines. 14% of the real estate are classified as commercial. Pacquiao is known to own Shopping Malls, Hotels, Restaurants, Resorts and the MP Promotions which are all under the Pacquiao Group of Companies. 13% of the properties are Agricultural with Pacquiao owning several farms and fishponds all over Mindanao. Only 1% of his real estate was declared as industrial.
Pacquiao And Cars
Manny Pacquiao isn’t known to be a car enthusiast but over the years, we’ve seen him in some pretty cool rides. On top of that list was his Ferrari 458 Italia ( Grey edition ), Mercedes Benz SL550, Lincoln Navigator and Porsche Cayenne Turbo. Pacquiao also purchased two bulletproof vehicles from International Armouring Philippines.
Pacquiao also endorsed Kia Motors in the Philippines and he was seen in advertisements driving a Kia Sorento but in real life, he never owned a Kia vehicle. Instead, Pacquiao’s collaboration with Kia was with his other love - playing basketball.
While everyone knows Manny Pacquiao to be a boxer, the Pacman’s first love was basketball. So to help Pacquiao fulfill his dream of playing professional basketball in his home country, Kia Motors acquired a franchise to join the Philippine Basketball Association, the first and biggest professional basketball league in Asia.
The franchise was initially called Kia Picanto and Pacquiao was named as playing coach of the said team. Of course, many coaches and basketball players protested. Because the Philippines is a basketball crazy country, it has many talented coaches and players who have long wanted to join the PBA but could not do so because of the talent level in the league. And now here was Pacquiao, who did not have any commercial experience playing or coaching basketball.
Manny Pacquiao was drafted 11th overall in 2014 by Kia, becoming the oldest rookie in league history. On February 8, 2015, he scored his first PBA point with a free throw. Eight months later, Pacman made his first ever PBA field goal. When his three year rookie contract ended in 2017, Kia did nor re-sign Pacquiao because he was busy being a Philippine Senator.
Pacquiao was on Kia’s roster for three seasons but he played only a total of nine games in two seasons and did not play during his third PBA season. He averaged 0.8 points, 0.4 rebounds and 0.2 assists per game in 5.8 minutes per game of playing time.
In February 2011, Top Rank hired former IMG Vice President Lucia McKelvey as its head ( Exec VP ) for Business Development & Marketing. McKelvey quickly put her skills to use when she secured several big endorsement deals for Manny Pacquiao in 2011.
With McKelvey’s expertise, Manny Pacquiao signed two multi-million dollar endorsement deals with computer giant Hewlett Packard ( worth over $1M per year ) and another one with State Street Produce, North America’s biggest produce distributor ( terms not disclosed ).
Signing with HP put Pacquiao in the same breath as then Miami Heat superstar LeBron James who was HP’s biggest sports celebrity endorser. Under the other deal, Pacquiao was included in the packaging of vegetables to be sold to North America. Also, a natural health drink called ‘Pacquiao Produce’ was included in the State Street Produce deal.
Also in 2011, Pacquiao signed a reported one year deal worth $1M with Hennessy, the famous cognac brand in the LVMH Moet Hennessy stable. Pacquiao appeared in both TV and print ads for the company.
The lead-up to the Floyd Mayweather fight was a rich one for Manny Pacquiao, commercially. Nike was reported to be unveiling a new line of Pacquiao apparel while the Filipino boxing icon also signed a deal with Swiss food giant Nestle.
In April 2015, Nestle’s Butterfinger brand launched a digital ad campaign featuring Pacquiao for its Butterfinger Cups line. Similarly, Wonder Pistachio launched major campaigns for Pacman. In all, Pacquiao was estimated to have made $5M worth of short term deals for a 12 month period.
Another deal that McKelvey bagged for Pacquiao was the one with Footlocker which teased about the upcoming Mayweather bout. Remember the ‘It’s really happening’ ad? Although that too, was a short term deal, it still earned Pacquiao huge dollars. In all, it was estimated that Pacquiao earned $8M in endorsement deals related to his bout with Floyd Mayweather Jr.
Pacquiao’s Controversial Comments
Locally, Manny Pacquiao was an endorsement giant. The Pacman had deals in the Philippines with East West Bank, Kia Motors, Motolite, Rexona, Pizza Hut Philippines, LBC, Ricoa, PLDT, Bench, Robust Energy Drink, Cafe Puro, Alaxan, Organo Gold, Picar Place, AMA Realty, VitWater, Head and Shoulders, San Miguel Beer, Datu Puti Vinegar as well as Chinese cellphone maker ZH&K.
But Manny Pacquiao’s most famous endorsement deal was the one he had with Nike. Nike is known to sign the biggest stars in sports and being one of the biggest names in boxing, it added the Filipino Pacman to its roster of athlete endorsers. Pacquiao was among the select few who had a logo ( MP logo ) especially made for him.
But more than selling merchandise, Pacquiao’s relationship with Nike was more of being a walking billboard. Pacquiao wore Nike apparel everywhere so everywhere he went the Nike Swoosh was with him- in his shirts, shoes, shorts and caps.
The relationship ended in 2016 when Pacquiao made controversial comments about gay couples. Nike almost immediately dropped Pacquiao from its roster, this time permanently. It wasn’t the first time Nike dropped Pacquiao. When his contract ended in 2012, Nike did not re-sign Pacquiao, especially coming off back to back losses to Tim Bradley and Juan Manuel Marquez.
But when Pacquiao won two in a row in 2013, Nike brought him back in late 2014. A new line of merchandise was created for his upcoming bout with Floyd Mayweather Jr. And even if Pacman lost to Mayweather, his Nike deal was steady until in 2016 when he told Philippine media that gay couples were ‘worse than animals’.
While Pacquiao’s image took a hit from that controversy, his bottomline didn’t really suffer match. After being dropped by Nike, Pacquiao signed with Chinese footwear company Anta. He has since been donning Anta apparel in his fights.
Pacman on Forbes
With Floyd Mayweather Jr taking a temporary retirement, Manny Pacquiao was the highest ranked boxer in the Forbes 100 Highest paid athletes of 2011. Pacquiao was reported to have made $25M as boxing’s biggest draw. Pacquiao ranked 24th on the 2011 list, ranking higher than Maria Sharapova of tennis, Wayne Rooney of football and the NBA’s Tim Duncan.
2012 wasn’t a good year for Pacquiao inside the ring. In June, he lost a controversial decision to Timothy Bradley, his first loss in seven years. Later in the year, Pacquiao was infamously knocked out by longtime rival Juan Manuel Marquez. He still made $34M that year, good for 24th on the Forbes list. In 2013, Pacquiao ranked 2nd to Floyd Mayweather Jr. in Forbes’ 100 Highest Paid a Athletes list with total earnings of $62M including $6M in endorsement deals.
Pacquiao bounced back in 2014 by winning his rematch with Timothy Bradley and defeating former welterweight champion Chris Algieri. The Bradley fight generated less than 800K PPV buys while the Rios and Algieri bouts failed to top the 500K buy mark. Still, Pacquiao earned $41.8M in 2014, with only $800K coming from endorsements. That was enough to keep him at #11in the Forbes’ 100 Highest Paid Athletes list for 2014.
With his bounty from the Fight of the Century estimated to be $125M, Manny Pacquiao was second to Mayweather again in the Forbes’ 100 Highest Paid Athletes list for 2015. According to Forbes, Pacquiao made $160M in 2015, the most he’s ever made in a single year.
In 2016, Pacquiao was ranked 20th on the Forbes list for the Highest Paid Athletes of All-Time with a career total of $490M in earnings as of the article’s cutoff date. Pacquiao was one of three boxers in the list. The other were Floyd Mayweather Jr. at 7th with $765M, and Oscar De La Hoya at #19 with $510M in total earnings.
As for the annual Highest Paid Athletes list, Pacquiao dropped to #63 in 2016 with a reported $24M in earning for the said year. His dropped continue with only one fight in 2017. Pacquiao was reported to have made $21.5M in 2017, his lowest annual earnings since becoming a PPV icon in 2008.
How Much Is Pacman’s NetWorth?
Various online sites like Celebrity Networth, Bankrate and The Richest all agreed that as of 2017, Manny Pacquiao’s net worth is estimated to be $190M. That’s impressive and in fact never heard of from an athlete coming from the Far East, from the Philippines no less.
But Manny Pacquiao conquered the world during his prime. His climb to win eight boxing division titles also led to his ascent as one of boxing’s biggest money machines during the glory days of the welterweight division.
However, if we really want a true and official valuation of Manny Pacquiao, we can easily look at his official records from the Philippines because he is a politician and as such, he is required by law to truthfully declare his wealth.
So looking at Pacquiao’s latest Statement of Assets, Liabilities and Networth ( SALN ) for the year 2017, Pacquiao declared PHP 2,946,315,029.93 or roughly $56M as his net worth. This may seem to be too small a figure for someone who earned at least $500M in two decades of boxing but it’s what he says under oath that it is.
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